A business slogan is an advertising tagline that defines the brand’s spirit in the shortest possible way. It should be memorable and should differentiate a brand. Great business slogans define brands in a memorable way. A good business slogan is usually short, catchy and connects with a customer.
A business slogan should be able to deliver a key brand message which customer can remember for a long period of time.
What characterizes a good business slogan?
A good business slogan should consist of the following characteristics:
- The business slogan needs to be memorable.
- A good business slogan should include its key benefits.
- Differentiation is another characteristic of a good business slogan. A slogan should differentiate brand image and consumer perception towards the brand.
- A business slogan should impart positive feelings about the brand.
Here is a huge list of the most popular and fascinating slogans that you are not aware of:
- Addidas “Impossible is Nothing”
- Apple “Think different”
- Coco-cola “Taste the Feeling ”
- LG “Life’s Good”
- Loreal “Because you’re worth it.”
- Nike “Just Do It”
- Kit Kat “Have a Break, Have a Kit Kat”
- Red Bull “Red Bull Gives You Wings”
- McDonald’s “I’m Lovin’ It”
- KFC “FINGER LICKIN’ GOOD”
- De Beers “A Diamond Is Forever”
- Wal-mart “Save Money. Live Better.”
- Disneyland “The Happiest Place on Earth”
- Levi’s “Quality Never Goes Out of Style”
- Sony “Make. believe”
- Subway “Eat Fresh”
- Burger King “Be Your Way”
- Panasonic “Ideas for Life”
- Budweiser “King of Beers”
- Gillette “The Best a Men Can Get”
- Raymond “The Complete Man”
- Dunkin’ Donuts “America runs on Dunkin”
- Mastercard “There are some things money can’t buy. For everything else, there’s MasterCard”
- Verizon “Can You Hear Me Now? Good.”
- Audi: “Vorsprung Durch Technik” (“Advancement Through Technology”)
- Maybelline: “Maybe she’s born with it. Maybe it’s Maybelline.”
- BMW “The Ultimate driving machine”
- Citibank: The Citi Never Sleeps
Slogans & Their Meaning
1. Addidas “Impossible is Nothing”
The Adidas slogan ” Impossible is Nothing” was launched in 1974 through a video campaign featuring boxing legend Muhammad Ali.
“Impossible is Nothing” tagline is actually taken from a quote by Muhammad Ali.
Addidas tagline emotionally communicates its brand philosophy and passion for a sport. Over the years this slogan of Addidas has been cleverly used to showcase Adidas presence in different products.
However, Adidas slogan has been changed to “Adidas Is All In” in 2013.
As of 2019, the Adidas brand value is valued at approximately $16.7 Billion.
2. Apple “Think different”
Apple slogan “Think different” was introduced in 1997 and it was created by advertising agency TBWA. According to Craig Tanimoto (TBWA director), “It was an interesting concept and the idea that these words can be attached to some of the world’s most different-thinking people.”
“Think Different “ slogan was successful in placing great minds and achievers next to the Apple logo: Albert Einstein, Muhammad Ali, Gandhi, Bob Dylan, and Amelia Earheart. “Think Different” slogan was one of the most talked and finest advertising campaign and slogan of the decade.
3. Coco-cola “Taste the Feeling ”
Coco-cola “Taste the Feeling” slogan was introduced in 2016 and replaces the “Open Happiness” slogan that Coke has used since 2009.
Its catchy slogan “Taste the Feeling” defines a company’s commitment to choice, offering consumers whichever Coca-Cola suits their taste, lifestyle, and diet. It is expected that the slogan” Taste the Feeling” will help it overcome declining sales and increased health concerns about Coco-cola.
4. LG “Life’s Good”
LG actually stands for Lucky Goldstar. LG” Life’s Good “slogan defines various LG product which can make consumer life easier. Further, the slogan defines a lasting relationship with the consumer in order to achieve the highest satisfaction for customers.
5. Loreal “Because you’re worth it.”
The loreal slogan “Because you’re worth it” was introduced in 1973 and has been one of the most popular brand slogans till date. The tagline “Because you’re worth it” has consciously made women feel desirable, wanted, and worth it.
6. Nike “Just Do It”
Nike slogan “Just Do It “ was introduced in 1998 and instantly became popular. It became empowering with no room for excuses.
After the launch of slogan and marketing campaign of “ Just Do It”, Nike brand sales were rejuvenated, increasing 1,000% over the next ten years.
7. Kit Kat “Have a Break, Have a Kit Kat”
The iconic Kit Kat slogan “Have a Break, Have a Kit Kat” was created in 1958 and popular slogan has been used worldwide for over 47 years.
Although the slogan was replaced by “Make the most of your break” in 2004 but later returned to original slogan “Have a Break, Have a Kit Kat”.
8. Red Bull “Red Bull Gives You Wings”
The slogan “Red Bull gives you wings” is generally understood that a Red Bull gives a higher energy boost than other energy drink. It is even understood as it gives wing to fly.
However, Red Bull was sued for false and deceptive advertising over its use of the slogan in 2014, it is still one of the most powerful slogans to date.
9. McDonald’s “I’m Lovin’ It”
McDonald has been using several taglines and slogans over the years for branding and advertising. However, its “I’m Lovin’ It”, the popular slogan introduced in 2003 is still one of the world most powerful slogan.
The commercial ad with the slogan “I’m Lovin’ It” shows people all over the world having fun and eating McDonald.
10. KFC “FINGER LICKIN’ GOOD”
KFC “FINGER LICKIN’ GOOD” slogan was originated in 1956 and was trademarked in the same year. This KFC slogan went on to become one of the best-known slogans of the twentieth century.
In February 2011, KFC announced plans to replace ‘It’s Finger-Lickin’ Good’ with ‘So Good’. However, FINGER LICKIN’ GOOD” slogan is still popular and used in many parts of the world.
11. De Beers “A Diamond Is Forever”
During 1930s Diamond sell in the US were at all-time low. In order to increase the sale of diamond De Beers came up with an idea to conduct extensive research on social attitudes to diamonds.
De Beers hired an advertising agency Ayer to craft a campaign for diamond. A copywriter on the De Beers accounts at the advertising agency N.W. Ayer solidified the link between eternal romance and diamonds by suggesting the line ‘A diamond is forever’.
The iconic line ‘A diamond is forever’ is one of the longest-running and successful campaigns in history.
12. Wal-mart “Save Money. Live Better.”
American multinational is always known as a discounted retailer. Since its establishment in 1962, Walmart has been successful in providing products at extremely low prices.
Walmart current slogan “Save Money. Live Better”, replaced its iconic business slogan which was used for 19 years “Always Low Prices” in 2008. Walmart previous slogan “Always Low Prices” was on air for 19 years and defined the giant retailer for a generation.
13. Disneyland “The Happiest Place in Earth”
The 1st Disneyland was built at the Disneyland resort in California in 1955 under the direct supervision of Walt Disney.The objective behind the establishment of Disneyland was to provide educational as well as amusement value and to entertain adults and their children.
This objective is reflected in the slogan of Disneyland also. Disneyland slogan “The Happiest Place in Earth” perfectly matches the objective of the company.
14. Levi’s “Quality Never Goes Out of Style”
The popular jeans company Levi’s was founded in 1853 and has been known to provide the best jeans. Levi’s slogan “Quality Never Goes Out of Style” in fact defines the company. Although various jeans brand has evolved over the years they are still behind Levi’s in terms of quality and consistency in their product.
Levi’s business slogan “Quality Never Goes Out of Style” is on air since the 1980s and is still one of the most popular slogans to date.
15. Sony “Make. believe”
Sony business slogan “Make.believe” was introduced in 2009 to replace the “like.no.other”. This slogan was created to unify the company’s efforts at communication, and to reinvigorate the Sony brand.
It is believed that sony budgeted US$100 million for its “make. believe” campaign in 2010. Although Sony has used various slogans this one is one of the most remembered slogans of Sony.
“The One and Only”, “It’s a Sony”, “Go Create”, “like.no.other” are some of the earlier used slogans by Sony. Currently, the slogan of Sony is “BE MOVED”.
16. Subway “Eat Fresh”
The popular fast-food chain Subway slogan “Eat Fresh” is very straight forward. Though fast food is not known to be healthy but with its slogan Subway has tried to change the perception towards fast food.
With over 42,000 stores located in more than 100 countries, Subway has used its slogan “Eat Fresh” cleverly and related it with how its sandwiches were made from freshly baked bread and fresh ingredients in front of customers.
17. Burger King “Be Your Way”
Burger King, an American global chain of hamburger fast food, replaced its 40-year-old slogan “Have It Your Way” in favor of the more personal “Be Your Way” in 2014.
According to Burger King says that the new slogan is created to remind people that “they can and should live how they want anytime. It’s OK to not be perfect … Self-expression is most important and it’s our differences that make us individuals instead of robots.”
18. Panasonic “Ideas for Life”
Japanese electronics multinational giant “Panasonic” has almost every electronics products in its portfolio.
Panasonic popular business slogan “Ideas for Life” defines company product range and circulate the message “whatever customer need, a Panasonic product is the perfect choice” to the customers.
19. Budweiser “King of Beers”
One of the largest beer selling company in the world “Budweiser” has a perfect slogan to define its beers. Budweiser is currently sold in around 85 countries.
Budweiser slogan “King of Beers” illustrates the market share of the company and differentiate itself from other beer manufacturers.
20. Gillette “The Best a Men Can Get”
Gillette, one of the most popular razor and shaving care company has been spot on with its business slogan.Its catchy slogan ” The Best a Men Can Get” was introduced in 1989 and is still remembered as one of the most popular business slogans to date.
This iconic slogan which was on air for 30 years “The Best a Men Can Get” was replaced by “The Best a Men Can Get” in 2019.
21. Raymond “The Complete Man”
The Indian fabric company Raymond is popular for its fabric and catchy slogan of the company. Raymond was incorporated in 1925 and the current CEO of the company is Gautam Singhania.
The slogan or business tagline of Raymond started as a commercial but got so popular and had great brand recall value that Raymond kept the slogan permanently.
Raymond first Campaign for the complete man was started in 1992. The campaign redefined the masculinity for Men around the world. Indian fabric company Raymond stamped its authority around the world with its wonderful fabric and catchy slogan.
22. Dunkin’ Donuts “America runs on Dunkin”
The American multinational company Dunkin’ Donuts was established in 1950 by William Rosenberg in Quincy, Massachusetts.
Dunkin’ Donuts launched its slogan ” America runs on Dunkin” in March 2006. The catchy slogan instantly attracted a lot of attention among the people. Dunkin’ campaign “America runs on Dunkin” is a fun and quirky celebration of life, showing Americans embracing their work.
23. Mastercard “There are some things money can’t buy. For everything else, there’s MasterCard”
The two sentenced slogan of Mastercard was created in 1997 as a part of an award-winning advertising campaign that ran in 98 countries and in 46 languages. The very first commercial campaign of “There are some things money can’t buy. For everything else, there’s MasterCard” was aired on TV in 1997.
The slogan campaign was a success because of the emotional element involved in the advertisement. The ads emotionally connected with the viewers, and the brand got recognition from the campaign. Now, Mastercard has launched the slogan “Priceless” under the previous campaign.
24. Verizon “Can You Hear Me Now? Good.”
Brands take a long time to come up with a catchy slogan and business taglines, to make an impression on the mind of the customer. Verizon is another brand that took time to come up with a slogan which resonated with its audience.
The slogan “Can You Hear Me Now? Good.” was created in 2002 under the umbrella of the tagline, ” We never stop working for you.”
Verizon had to compete with other telecommunication giants such as AT&T and T-Mobile but Verizon stands out from the rest due to its service. The service company provides is captured in the catchy slogan of the company.
25. Audi: “Vorsprung durch technik” (“Advancement Through Technology”)
The German Car company Audi created the slogan “Vorsprung durch technik” which translate in english to “Advancement through technology” in 1971. Audi kept the slogan same in the world except for America, where the slogan of Audi is “Truth in Engineering”.
The car launched in the years to come by the Audi reflected on the slogan of the company. The slogan managed to gather huge popularity among its audience.
26. Maybelline: “Maybe she’s born with it. Maybe it’s Maybelline.”
One of the most famous taglines came from the company Maybelline, the slogan was created in the 1990s. The slogan has a great brand recall value and whenever customer hears the slogan they think of glossy magazine pages featuring strong, beautiful women with long lashes staring straight down the lens.
Maybelline changed its slogan to “Make it happen” in February 2016, inspiring millions of women in the world to express their beauty in their own way.
27. BMW “The Ultimate driving machine”
Sometimes a slogan becomes synonym with the company and such is the case with the BMW slogan. Bavarian Motor Works, usually abbreviated as BMW came up with the slogan “The Ultimate Driving Machine” in 1970s.
Although the company has come up with two other slogans ‘Joy is BMW’ and ‘Sheer Driving Pleasure’, BMW is still known for the catchy slogan “The Ultimate Driving Machine” by its customers. The catchy slogan of BMW is still the most identified car slogan.
28. Citibank: The Citi Never Sleeps
Citibank, American bank borrowed its slogan from the slogan of New York City as it is known as “The City That Never Sleeps”. The slogan “The Citi Never Sleeps” was adapted by Citibank in 1978.
Citibank launched 2 ATM machines in the city functioning 24 hours a day, making the service of bank available 24 hours of the day. This catchy slogan of the bank matched with the service provided, so the catchy slogan got huge popularity among the audience.