Louis Vuitton was a French fashion designer and entrepreneur. He was the founder of the Louis Vuitton brand. Despite early ups and downs, he was never discouraged to do what he dreamed. Now the brand is regarded as one of the greatest luxury brands in the fashion world. In this section, we tried to dig deep inside the history of Louis Vuitton, a man who turned his name into the world’s most valuable fashion brand.
Louis Vuitton was born on 4 August 1821 in Jura region in Eastern France. His father, Xavier Vuitton, was a farmer, and his mother, Corinne Gaillard, was a milliner. He spent a normal childhood until the age of 10 when tragedy struck the family and his mother died.
At the age of 13, he decided to travel to Paris in order to seek his destiny in the big city. And thus he began his journey alone and on foot, in the spring of 1835. He traveled for more than two years, taking up odd jobs on the way in order to survive for himself, and staying wherever he could find shelter. The journey to Paris was not an easy one, but he courageously made it. He finally reached his destination after the 292-mile trek from his native Anchay to Paris in 1837.
How Louis Vuitton brand become so popular?
Products are made in the factory, but a brand is created in the mind~ Walter Landor
Like Vuitton for the first time introduced flat-topped trunks with Trianon canvas which were lightweight and airtight. His experience while working for craftsmen for store helped him to get an idea about what kind of trunks are preferred by the consumer.
Vuitton’s gray Trianon canvas flat-topped trunks were popular among the customer as they could be easily stacked for voyages. Vuitton’s customers were upper and elite class customers, so his focus has always been creating a luxury product with a slick design.
Louis Vuitton was a suitcase maker who established his French luxury brand in 1854. He focused on the high-end product and was well-known for his amazing designs. The designer was therefore given the honorable tasks of creating special luggage for French Emperor Napoleon III’s wife. Then it was in 1896 that Louis Vuitton introduced the famous LV monogram to his bags, the design which has become so famous today.
The company took part in Exhibition in Paris and even changed the design to protest against imitation. After dealing with many imitations of style and design, finally, in 1888, Vuitton created the Damier Canvas pattern, which bore a logo that, reads “marque L. Vuitton déposée”, which translates into “L. Vuitton registered the trademark”.
Years by years, Louis Vuitton introduced some of the widely popular bags in the world, such as the Speedy Bag and the Neverfull Tote. In 1997, the brand started to design women’s clothing and three years later expanded to men’s clothing as well. Today it’s a billion-dollar company, selling not just bags but also clothes, shoes, watches, jewelry, accessories, and perfume. And their success keeps building and building.
Why Louis Vuitton brand is so successful?
The success of the Louis Vuitton brand cannot be attributed to a single factor. The high-end craftsmanship, quality, aesthetic design, luxury & innovation in a product over the years are associated with LV. Originated in Paris which has long been known as a fashion capital of the world. Simply Louis Vuitton brand is the epitome of luxury goods.
The French lifestyle distinctively reflected Louis Vuitton goods. LV focuses on creating high-end craftsmanship and its authentic designs to create an impact on the mind of customers.
Vuitton started his career by making luggage for voyages. LV luggage was different from other luggage company luggage. The smartly designed LV luggage redefined travel fashion in the time where another company was focus was just to make durable luggage.
LV was one step ahead of its competitors. The target market of LV was an elite and upper class of customer who could afford their stylish product.
The premium price of the product meant everybody couldn’t afford it, which established its positioning as a luxury product and become a symbol of status for the consumer of LV.
LV did not stop at handbags and luggage; it started to diversify its business. LV started producing shoes, watches, leather goods, jewelry, perfumes, sunglasses, and accessories.
It did not stop here; LV started making lifestyle product such as Louis Vuitton Loafers, Louis Vuitton Belts, Louis Vuitton Jackets, Louis Vuitton Sneakers, Louis Vuitton Sunglasses, and Louis Vuitton watches, Louis Vuitton Charms and Louis Vuitton Necklaces.
Is it worth buying Louis Vuitton Products?
Being one of the most valuable fashion brands in the world, Louis Vuitton stands out best in their products. Due to its quality, durability & rapid innovation, Louis Vuitton is a great choice for most people. Even more, a brand is highly focused on the high-end market and well-known for great designs. Here are some reasons Louis Vuitton worth the money:
- Quality Over Quantity
- Extreme Durability
- Rapid Innovation
- Great Design
Louis Vuitton Brand Net Worth
Due to its high-end products, Louis Vuitton is becoming popular day by day. It now operates in more than 50 countries and has more than 460 stores worldwide. It occupied the position of world most valuable luxury brand for six consecutive years (2006-2012). As per Forbes, Louis Vuitton is 15th World’s most valuable brand of 2018 with a brand value of $33.6 billion.
On the other hand, Louis Vuitton has $12B in estimated revenue annually. Louis Vuitton competes with Hermès International, Gucci, and Tiffany & Co. Louis Vuitton has invested in YG Entertainment on Aug 21, 2014. This investment – Post-IPO Equity – YG Entertainment – was valued at $80M.
Thanks for Scrolling