Shippo Success Story: Helping Businesses Through Shipping

Entrepreneurship is on rising. Numbers are growing day by day. Some fail some thrives. According to DealSunny out of approximately 7 billion people worldwide, 400 million are an entrepreneur. It means 1 out of 18 own their own business. In this article, we tried to dig deep inside the success story and background of Shippo which is revolutionizing in the e-commerce business.

What exactly is Shippo?

Shippo is the leading multi-carrier shipping API and web app for marketplaces, warehouses, and e-commerce businesses. It was founded in 2013 and is headquartered in San Francisco, California. Laura Behrens Wu and Simon Kreuz is a founder of Shippo.

founder of shippo startup

On the other hand, Shippo provides powerful APIs for cheap and easy shipping solution for small business. Even more, it provides an easy web interface for giant e-commerce platforms. Such as Amazon, Shopify, Magento, Bigcommerce, GoDaddy, eBay and a lot more has already integrated with shippo API.

A Brief History of Shippo

At first, Shippo begins as an API later built their own applications and dashboard for giant e-commerce platforms like Magento and Shopify. At that time there main mission and vision was to provide the same discount to small online businesses as compared to larger retailers with major carriers such as DHL, FedEx, UPS. In March 2016, Shippo became a United States Postal Service partner. The first to launch ePostage for public access and one of the only publicly available USPS API connectors.

Started in 2013, shippo analyze shipping rates, access multiple shipping carriers, labels, validate addresses, create customs documents, request refunds and track packages in a very easy way with no hassle. Interestingly the company was started out of frustration with the time and effort it took to ship things. According to CEO Laura Behrens Wu, the goal of Shippo is to “provide the best shipping experience to the end customer”.

How does Shippo works?

Shippo is a shipping platform that simplifies eCommerce processes. By integrating Shippo with your shopping cart and marketplaces, you can easily import orders, purchase shipping labels, and print packing slips. Shippo offers users multiple pricing plans to choose from, so it’s easy to find a pricing plan that fits your business.

First, a consumer will make a purchase on a business’ website. That order will automatically sync with Shippo so that the operations team can manage the order and print the shipping label plus any necessary documentation. Once the order is fulfilled, that information is synced back to the business’ e-commerce platform.

Users are also able to customize their shipping process, sending personalized tracking information via email, creating return labels, and more.If further customization is required, users can also access Shippo’s API to meet their unique needs.

How does Shippo make money?

The company currently process millions of shipments every month. As an e-commerce shipping software, Shippo makes money from every package it dispatches. Likewise, it charges clients either a per label fee or a flat fee for a given number of shipments.

Furthermore, one of the best policy about shippo is that it only makes money when you make money. The service charges customers a flat 5 cents for every label that you create. In case of order cancellations, Shippo offers to refund this money back automatically.

Net Worth of Shippo

According to the CrunchBase report, Shippo has raised a total of $29.3M in funding over 8 rounds. Their latest funding was raised from a Series B round on Oct 31, 2017. More than 16+ investors funded in Shippo. Union Square Ventures and Uncork Capital are the most recent investors.  

On the other hand, Shippo works closely with eBay, Ipsy and over 35,000 other customers to make e-commerce logistics more efficient for businesses. Co-founders Laura Behrens Wu and Simon Kreuz both were part of Forbes’ 30 Under 30 2017 Enterprise Technology list.


With the increasing number of online shoppers every day the organization will definitely have better days to come. The success story of Shippo is such an inspiration to all and to those who want their dream come true.

Happy reading 🙂

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